With another year in the books, it’s time to take a look at how Ram fared in the hotly contested full-sized pickup market. Recently Ram and Chevrolet have been battling it out for the second place position, with Ram taking the second-place spot in 2019 for the first time, while Chevrolet took the spot back in 2020.
“2021 had unique challenges driven by the various supply chain issues, but our dealers didn’t let that slow them down, and we’re proud of their sales performance,” As we head into the new year, demand for our vehicles continues to be strong and our inventory is improving. We anticipate a continuation of the robust demand and sales volumes into 2022 with our existing and new products, which are backed up by the industry accolades across our brand portfolio, including the Grand Wagoneer, Wagoneer, Ram 1500 and the new Jeep® Grand Cherokee.”
-Jeff Kommor, Stellantis U.S. Head of Sales
Q4 2021 Sales –
|Q4 2021||Q4 2020||% Change|
All manufacturers (aside from Ford) had a double-digit sales percentage decrease during the fourth quarter of this year. Chevrolet took the hardest volume hit, down 64,200 units compared to Q4 of 2020, even with GM adding a fourth assembly plant for Silverado production. Toyota took a large hit, but we also have to account for the launch of the all-new Tundra and will monitor their sales numbers going forward.
Year-Over-Year Sales –
|2021 Total||2020 Total||% Change|
For the year, Ram was able to outperform the industry average, increasing sales by 5,712 units or 1% compared to 2020. Nissan also sold more trucks in 2021 than 2020, selling 967 more Titans than last year. Chevrolet was hardest hit by units sold during the year, down by 66,901 vehicles, trailed by Ford, down 61418 F-Series trucks.
Ram is currently running a three-truck strategy, Ram 1500 Classic, all-new Ram 1500 DT, and Ram Heavy Duty, while other manufacturers are running a single half-ton line along with their heavy-duty lines. What makes the Ram 1500 Classic unique is that it offers up a truck with half-ton capability at a midsized truck price, which makes sense as Ram doesn’t currently have a midsized pickup, missing out on that market that Ford, GM, Toyota, and Nissan are battling in.
Unfortunately, Ram doesn’t break down sales by model, so we don’t know how many sales the Classic accounts for. Also, according to our sources, 2022 will be the last year of the Ram 1500 classic, so it will be interesting to see just how much it impacts sales numbers in 2023.