Ram 3500 Tops Big Pickup Segment In Resale Value

Ram continues to build momentum in South America, and its latest recognition reinforces just how strong the brand’s heavy-duty lineup has become. The Ram 3500 has taken top honors in the “Big Pickup” category of the respected Quatro Rodas Best Reseller Award, proving that capability and long-term value still go hand-in-hand.

For the second straight year, Ram has secured the Best Reseller title, an award that highlights vehicles with the lowest depreciation over a 12-month period. In simple terms, it recognizes models that hold their value the best—something that matters just as much as performance for many buyers.

A Strong Showing From Ram’s Heavy Duty Lineup

The 2026 evaluation compared new vehicle pricing from January 2025 to resale values in January 2026. In the “Big Pickup” category—reserved for the largest and most capable trucks on the market—the Ram Heavy Duty lineup stood out from the competition.

The Ram 3500 claimed the top spot with an impressive 19% appreciation over the year. That’s a rare achievement in the automotive world, where most vehicles typically lose value over time.

Backing up that performance, the Ram 2500 secured second place, giving the brand a dominant one-two finish in the segment. Together, these trucks reinforced Ram’s position as a premium pickup brand in Brazil, where buyers increasingly prioritize durability, capability, and long-term ownership value.

Power And Capability That Back It Up

A big reason behind this success comes down to what’s under the hood. Both the Ram 2500 and 3500 are powered by the proven 6.7-liter Cummins® I6 High-Output (H/O) turbodiesel engine, delivering:

• 436 horsepower
• 1,458 Nm (1,075 lb-ft) of torque

That power is paired with an 8-speed automatic transmission, providing smooth operation whether hauling heavy loads or cruising long distances.

When it comes to towing, these trucks set the benchmark in their class within the Brazilian market:

• Ram 2500: up to 8,948 kg (19,727 lbs)
• Ram 3500: up to 9,079 kg (20,015 lbs)

Those numbers not only surpass competitors locally but also align closely with what North American buyers expect from heavy-duty pickups.

Why Resale Value Matters

Awards like Best Reseller go beyond simple bragging rights. They reflect how well a vehicle performs over time—not just on the road, but in the marketplace.

For buyers, strong resale value means:

• Lower overall cost of ownership
• Better return when it’s time to trade or sell
• Confidence in long-term durability and reliability

In the case of the Ram 3500, its combination of high capability, proven diesel performance, and premium positioning has clearly resonated with customers.

A Growing Global Presence

While Ram’s roots are firmly planted in North America, its continued success in Brazil highlights how global demand for heavy-duty trucks is evolving. The brand’s strategy of offering high-spec, premium pickups in international markets appears to be paying off.

With back-to-back Best Reseller wins and a dominant performance in the “Big Pickup” category, the Ram 3500 isn’t just leading in capability—it’s proving to be a smart investment as well.