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Dodge & RAM Brands Dominate The 2022 J.D. Power APEAL Study!

Ram 1500 Takes Home Top Spot In Large Light-Duty Pickup Segment...

Dodge further extends its dominance as a compelling favorite, claiming the top spot among mass-market brands for the third straight year, according to the 2022 J.D. Power U.S. Automotive Performance Execution and Layout (APEAL) Study™.

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On the heels of its identical successes in 2020 and 2021, the Dodge brand also becomes the first domestic brand to capture the No. 1 mass-market ranking three years in a row.

The Ram brand reprised its second-place performances in 2020 and 2021 in the mass-market segment, anchored by the Ram 1500s (DT) third-consecutive win as the best “Large Light-Duty Pickup”. The Ram 2500/3500 Heavy Duty trucks place second in the “Large Heavy Duty Pickup” category, just behind the Ford SuperDuty.

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We should mention that in 2019, Ram finished in first place ahead of Dodge, thus marking these most recent results the fourth-consecutive year that the brands have owned the top two spots in the APEAL Study’s mass-market rankings.

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APEAL rates the emotional bond between customers. This is determined from customer feedback about a range of vehicle attributes, from ingress and egress, to driving comfort, during the first three months of ownership.
 
The feedback is then aggregated on an overall 1,000-point APEAL index.

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