Dodge further extends its dominance as a compelling favorite, claiming the top spot among mass-market brands for the third straight year, according to the 2022 J.D. Power U.S. Automotive Performance Execution and Layout (APEAL) Study™.
On the heels of its identical successes in 2020 and 2021, the Dodge brand also becomes the first domestic brand to capture the No. 1 mass-market ranking three years in a row.
The Ram brand reprised its second-place performances in 2020 and 2021 in the mass-market segment, anchored by the Ram 1500s (DT) third-consecutive win as the best “Large Light-Duty Pickup”. The Ram 2500/3500 Heavy Duty trucks place second in the “Large Heavy Duty Pickup” category, just behind the Ford SuperDuty.
We should mention that in 2019, Ram finished in first place ahead of Dodge, thus marking these most recent results the fourth-consecutive year that the brands have owned the top two spots in the APEAL Study’s mass-market rankings.
APEAL rates the emotional bond between customers. This is determined from customer feedback about a range of vehicle attributes, from ingress and egress, to driving comfort, during the first three months of ownership.
The feedback is then aggregated on an overall 1,000-point APEAL index.