The Ram Truck brand has launched its newest campaign this past week highlighting the 2019 Ram 1500 and Heavy Duty lineups. The “On to Bigger Things” is a four-part video series features 2017 Derby-winning and seven-time Eclipse Award-winning trainer Todd Pletcher, professional saltwater fly fisher Alex Lovett-Woodsum and third-generation owner of Texas-based Louie Mueller BBQ, Wayne Mueller.
The “Everything” spot follows Todd Pletcher, Alex Lovett-Woodsum and Wayne Mueller as they use their Ram trucks, providing each with the ultimate performance, capability, technology, and luxury needed to achieve the hard work and attention to detail to support their everyday lives. Whether it is Pletcher at his training center towing his horse trailer, Lovett-Woodsum launching her fishing boat into the water or Mueller loading the wood needed to support his BBQ into the back of the truck, the Ram truck shows it is built to serve.
The 30-second spot “Bigger” highlights the Ram 3500 towing capability, focusing specifically on Todd Pletcher and his life on the ranch. This spot reinforces Ram’s position as the “Official Truck of the Kentucky Derby”.
The two additional spots will make their debut in the upcoming weeks. The campaign will span across broadcast, digital and the Ram brand social media channels Facebook, Instagram, and Twitter.