Ram Truck Launches Second Annual Ram Ag Season Campaign:

Three 60-Second Spots Will Feature Michigan Farm Families

Jared B August 17, 2019

The Ram Truck brand kicks off the second annual Ram Ag Season with a new spot “Done Right,” which celebrates the selfless commitment to hard work that our nation’s farmers make each and every single day. (Ram)

Ram Truck has just released its first of four commercials to kick-off the second annual Ram agriculture (Ag) season. The first video called “Done Right” is a 30-second spot now being featured on Rams YouTube channel, with an extended minute-long version to come.

https://youtu.be/jg8qrr_FUJE

With up to 1,000 lb.-ft of torque (Ram 3500 Cummins HO models), best-in-class 35,100 pound towing capacity, and up to 7,680lbs of payload capacity, the Ram Heavy Duty lineup has the guts to get the work done. In addition, Ram Heavy Duties have the most luxurious interiors in the class, most interior space with the Mega Cab model, and best ride and handling in their class with the exclusive link coil rear suspension (2500 models) and optional auto-leveling rear air suspension.

There will be three more minute-long vignettes each featuring a different farm family coming to Rams YouTube channel in the coming weeks. The featured farms will be:

Na Lar Farms – Hanover, Michigan
Howe Farms – Horton, Michigan
Tantre Farm – Chelsea, Michigan

“To the farming community, what they do every day is more than just a job, it is a way of life that requires hard work, perseverance and determination,” said Marissa Hunter, Head of Marketing, FCA – North America. “The Ram Truck brand knows and respects this. We work hard to provide the right trucks and proper support to these very people who have dedicated their lives to agriculture, and we are proud to celebrate these shared values in our dedicated Ag Season marketing campaign.”

In addition, Ram also continues to support farming communities with upcoming Ram-sponsored events and opportunities aimed squarely at lending support to the efforts of the nation’s farmers, including the Farm Progress Show in Decatur, Illinois, Aug. 27-29; Husker Harvest Days in Grand Island, Nebraska, Sept. 10-12; the Farm Science Review in London, Ohio, Sept. 17-19; and the Sunbelt Ag Expo in Moultrie, Georgia, Oct. 15-17. Ram will also have a strong presence at the annual Future Farmers of America (FFA) convention in Indianapolis, Indiana, Oct. 30-Nov. 2. The brand has been an active supporter of FFA for more than 60 years.

From now through Labor Day, farm owners are eligible for an additional $500 rebate on all Ram trucks. On top of that Ram offers unique dealer incentives for farm-owning customers of the Ram truck lineup and, through Ram’s relationships with many diverse agriculture brands, customers can take advantage of additional incentives and discounts on purchases, worth thousands of dollars, of farm and ranch equipment and management tools.

Information on the many Ram agricultural activities and programs can be found at the Ram Life website.