The awards just keep coming in for the Stellantis portfolio. The 26th Annual Automotive Loyalty Awards by IHS Markit recognizes manufacturers who demonstrate superior performance in customer retention, and four different Stellantis nameplates took home awards. Those vehicles were the Dodge Challenger (LA), Jeep® Grand Cherokee (WL), Ram 1500 (DT), and Ram 2500/3500 Heavy Duty (DJ/D2).
“Given the unique nature of 2021, with the challenges of the pandemic and inventory shortages, retaining customers is more important than ever,” said Joe LaFeir, President, Automotive Insights, IHS Markit. “This year’s winners have demonstrated effective marketing strategies that have resonated with customers and led to more return to market activity.”
The Ram 1500 is recognized for having the highest model loyalty in the “Light-Duty Pickup” segment. This is the sixth consecutive year the Ram 1500, the no-compromise benchmark for durability, technology, efficiency, performance, and convenience, wins an Automotive Loyalty award.
The Ram 2500/3500 Heavy Duty earns the Automotive Loyalty award in the “Heavy-Duty Pickup” segment. The most powerful, most capable pickup in the segment offers a towing capacity of up to 37,090 pounds and a payload capacity of 7,680 pounds.
Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model, or manufacturer. The newly acquired vehicle may be either a replacement or an addition to the household fleet.
IHS Markit has been tracking automotive loyalty for 26 years and is relied upon by major automakers and their marketing partners to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers, and conquest and retention strategies.