As the curtain rises on the Detroit Auto Show, formerly known as the North American International Auto Show, anticipation surges among automotive enthusiasts in the Motor City. While the event may have evolved from its glory days, it still stands as a beacon for car lovers eager to witness the latest innovations from Detroit’s Big-3 automakers.
The popular Camp Jeep® and Ram Truck Territory indoor test tracks are among the attractions. These interactive test tracks attract thousands of people and are sure to be fan favorites at the upcoming show.
Camp Jeep® –
Camp Jeep makes a triumphant return this year, promising visitors a revamped and exhilarating experience. Covering a sprawling 32,000 square feet, this interactive course offers a heart-pounding adventure guided by skilled drivers.
A standout feature of the 2023 Camp Jeep is the awe-inspiring off-camber bridge, soaring to a staggering 12 feet in height and stretching 70 feet in length. This represents a remarkable 50% increase in both height and length compared to its predecessor. Another thrilling addition is the Jeep crevasse, a 40-foot-long and 10-foot-tall off-road obstacle composed of 96 massive timbers measuring 8 inches by 8 inches by 8 feet. The Jeep crevasse tests the limits of Jeep 4×4 maneuverability and suspension as vehicles navigate over the towering timbers.
For the first time at the Detroit Auto Show, young adventurers will have their own dedicated course, where they can take the wheel of Jeep 4xe Power Wheels. Additionally, a 26-foot climbing wall promises to delight young and old alike.
A highlight of Camp Jeep is the 23-foot mountain, boasting ascent and descent angles of 40 degrees. It stands as the tallest and steepest mountain in the history of the Detroit Auto Show.
Beyond the adrenaline-inducing tracks, consumers can explore Jeep’s strides in electrification, customization, concept vehicles, and more. Demonstrating their commitment to the community, 40 potted trees from the display will be donated to local charities after the show.
Enthusiasts will have the opportunity to take off-road test drives in an impressive lineup of Jeep 4x4s, including:
- Jeep Wrangler Unlimited Rubicon
- Jeep Wrangler Unlimited 4xe
- Jeep Wrangler Unlimited 392
- Jeep Gladiator Rubicon
- Jeep Grand Cherokee 4xe Trailhawk
- Jeep Grand Cherokee L Overland
- Jeep Grand Cherokee L Summit Reserve
Ram Truck Territory –
Ram Truck Territory is set to awe attendees with a 30,000-square-foot in-truck adventure, showcasing the sheer power and capabilities of Ram Trucks. Seasoned drivers will guide visitors through an interactive course, spotlighting the extraordinary capabilities of both the Ram 1500 light-duty and 2500/3500 Heavy Duty trucks.
In a new addition for 2023, attendees will witness the extreme articulation capabilities of Ram trucks as they navigate around a pair of convex wedges at a challenging 26-degree angle. The Ram Mobile Mountain, an 18-foot-tall, 30-yard-long obstacle, promises to provide a true test of traction and hill descent technology.
Adventurers can experience off-road test drives in an array of Ram vehicles, including:
- Ram 1500 Rebel
- Ram 1500 Limited
- Ram 1500 Limited GT
- Ram 2500 Rebel
- Ram 2500 Power Wagon
- Ram 2500 Limited
- Ram 3500 Limited
Both Camp Jeep and Ram Truck Territory offer complimentary experiences for auto show attendees, catering to visitors of all ages. These thrill rides will be open to the public throughout the entirety of the 2023 Detroit Auto Show, running from Saturday, September 16th to Sunday, September 24th, 2023. Tickets for the show can be found at NAIAS.com.