Ram’s “Resurrection” Signals Something Big Is Coming

Ram Trucks is starting the new year with purpose, confidence, and a very clear signal that change is in the air. Instead of a quiet calendar flip, Ram CEO Tim Kuniskis is stepping directly into the spotlight with Resurrection, a short film designed to reset the tone for the brand moving forward.

The film premieres today at 10:00 a.m. Eastern Time (7:00 a.m. Pacific Time) and is hosted by Kuniskis himself. True to Ram’s personality, Resurrection avoids flashy tech tricks or corporate polish. 

Since returning to lead American Brands, SRT Performance, and North American marketing and retail strategy, Kuniskis has made it clear that Ram is done playing it safe. His leadership style has always been direct and enthusiast-focused, and Resurrection feels like a reintroduction rather than a simple announcement.

For Ram Trucks, this moment is about momentum. The short film serves as the opening chapter to a larger story that will unfold throughout the year, with new products and a fresh direction clearly on the way.

Be sure to watch Resurrection, and then come back afterward. We’ll be breaking down and discussing the latest addition to the Ram lineup and what it means for the brand moving forward.