Ram Trucks With Two Other FCA Vehicles Top Automotive Loyalty Awards:
Ram Trucks Has Highest Loyalty Of Pickup Brand...
The awards just keep coming in for the Fiat Chrysler Automobiles (FCA) portfolio. The 24th Annual Automotive Loyalty Awards by IHS Markit recognizes manufacturers who demonstrate superior performance in customer retention, and FCA took three segments wins, the most of any manufacturer. The highlights were led by the most award-winning minivan Chrysler Pacifica, the Ram 1500, 2500, and 3500, and the most award-winning SUV ever, the Jeep® Grand Cherokee.
The Ram 1500, 2500, and 3500 models were recognized by IHS Markit for having the highest model loyalty in the pickup segment, during the 2019 calendar year. Chrysler’s Pacifica minivan earned top honors in the minivan segment, while the Jeep Grand Cherokee dominated the SUV segment.
“Congratulations to FCA for their efforts on customer retention for these models,” said Joe LaFeir, senior vice president and general manager, automotive, at IHS Markit. “We honor their commitment and focus on this important strategy in this truly competitive environment.”
The Automotive Loyalty Awards by IHS Markit are based on an analysis of nearly 17.5 million new vehicle registrations during the 2019 calendar year. Loyalty is determined by IHS Markit when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model, or manufacturer.
IHS Markit analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies.
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