Ram Continued To Dominate Brazilian Premium Truck Market In April

Ram is proving once again that it’s the go-to name for premium pickup trucks in Brazil. The brand, known for combining toughness with refinement, closed out April 2025 with impressive gains across its lineup, showing that Brazilians continue to favor Ram when it comes to strength, luxury, and cutting-edge tech.

Overall, Ram saw a 9.5% increase in sales compared to March 2025, marking another strong month for the automaker. One of the big drivers of this momentum was the compact Ram Rampage, which has quickly become a major hit with the public and critics alike. Sales for the Rampage were up 9.4% month-over-month, and 13.2% higher than April 2024, showing year-over-year strength. Since its launch, Ram has moved close to 40,000 units of the Rampage, putting it firmly in the top five for Brazil’s compact and midsize pickup segment.

On the Heavy Duty side, the Ram 3500 stole the spotlight in April. As Brazil’s most powerful diesel pickup, packing a 6.7-liter Cummins I6 turbodiesel engine that delivers 377 horsepower and a stump-pulling 1,150 Nm (848 lb-ft) of torque, the 3500 surged ahead with a 46.9% jump in sales from March. That surge earned it a 33.2% market share in its segment for April, making it the top seller among full-size trucks.

Looking at the year-to-date numbers through the end of April, Ram remains firmly in control of the large pickup truck market in Brazil. When combining sales of the Ram 1500, 2500, and 3500, the brand holds an impressive 68%+ market share in the segment. And sales for Heavy Duty models grew 10.2% from March to April, signaling a strong upward trend as Ram continues to push deeper into the Brazilian market.

Whether it’s the urban-friendly Rampage or the powerhouse 3500, Ram is showing that its mix of American muscle and premium features is a winning formula for Brazil. As the year rolls on, the brand looks well-positioned to keep its momentum going strong.