Ram Announces ‘Drive Forward’ Initiative, Offering Incentives, and Support to Consumers:

Ram Canada Also Participating...

In an effort to alleviate shopping concerns and to chart a path for better days ahead, Fiat Chrysler Automobiles (FCA) is launching its “Drive Forward” initiative. Starting today, Ram Truck brand will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select 2019 and 2020 models.

“We are all one community and we can help during these unprecedented times,” said Olivier Francois, Chief Marketing Officer, FCA. “We want to both offer consumers support and assist them financially while we all work hand in hand toward better days. And we’ll continue to explore additional opportunities as a company to help as we all navigate our way through this difficult time together.”

“The band’s hope is that our new song, ‘Better Days,’ will bring comfort as we all stay home to combat the COVID-19 outbreak,” said OneRepublic’s Ryan Tedder.    

2020 Ram 2500 Power Wagon. (Ram).

In addition to around-the-clock support and pricing incentives, FCA is enhancing vehicle purchasing capability with the launch of a new Online Retail Experience (ORE). ORE is a digital retailing solution that allows customers to complete the entire vehicle purchase process online and from the comfort of their own homes. Not only can consumers purchase a vehicle off a dealer lot, but they can also conduct a vehicle trade-in, apply for credit, receive price and payment estimates and review service protection plan options. Customers can explore the new Online Retail Experience via the Ram Truck brand website, where they can begin the purchase process, then connect with a local dealer to finalize the sale, saving time in the process. A call center agent is available to help consumers through the Online Retail Experience.

Once a vehicle is purchased, consumers can work with participating dealers to have their vehicles delivered directly to their homes.

2020 Ram 1500 Rebel EcoDiesel Crew Cab 4×4. (Ram).

For those who live in Canada, FCA Canada is also extending the program there as well. However, there are a few minor changes. FCA Canada is enhancing vehicle shopping capabilities for consumers, including interactive home pages updated to focus on online, shop-from-home tools that include credit applications, vehicle trade-in appraisals and real-time chat with FCA retailers, finding a specific piece of inventory on a preferred dealer’s lot and understanding different payment options – all from the comfort of their own homes. You can find more information on the Ram Canada website.

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