Ram Trucks Power the 98th Annual Macy’s Thanksgiving Day Parade
Ram Supports Parade with 75 Vehicles and 27 Floats Towed...
Ram Trucks proudly serves as the ‘Official Truck Sponsor’ for the 98th Annual Macy’s Thanksgiving Day Parade, marking the 10th consecutive year that the brand has supported this beloved holiday tradition. This year, Ram is taking on a key role by providing 75 vehicles, including its renowned trucks and vans, to help bring the parade to life.
As part of its official duties, Ram will deploy 27 trucks, including the Ram 5500 and 3500 models, to tow the enormous, colorful floats featured in the parade. These trucks will be working behind the scenes to ensure the smooth delivery of these oversized structures from the parade’s beginning to its grand finale. The parade’s kickoff will feature Tom Turkey riding high atop a Ram 5500, while the conclusion of the event will see Santa Claus escorted down the streets of New York City in a Ram 3500, marking the official start of the holiday season.
Ram’s involvement in the parade extends beyond towing. Three Ram trucks will be fully wrapped in special designs to complement the floats for Sesame Street, The Bronx Zoo, and Santa Claus, creating an exciting visual connection between the vehicles and the parade’s iconic themes. These custom-wrapped trucks will help make the event even more memorable for millions of viewers watching nationwide.
Behind the scenes, Ram’s support continues with an additional 48 vehicles assisting in the parade’s logistics and production. The Ram ProMaster, known for its spacious cargo capacity and easy loading, will play a crucial role in ensuring that everything required for the parade’s operation gets to its proper place efficiently.
Ram’s contribution to Macy’s Thanksgiving Day Parade is more than just about showcasing its vehicles; it’s about exemplifying the strength, capability, and reliability that the brand is known for. “We are incredibly proud to play such an integral role in one of America’s most cherished traditions,” said Christine Feuell, CEO of Ram and Chrysler brands. “Ram trucks are built to serve, and whether it’s towing massive floats or supporting parade logistics, we’re thrilled to be part of bringing joy to millions of families across the nation.”
The 98th Macy’s Thanksgiving Day Parade will air on NBC, Telemundo, and Peacock on Thursday, November 28, 2024, from 8:30 a.m. to 12:00 p.m. in all time zones. To keep up with the parade excitement, follow @macys on social media and use the hashtag #MacysParade.
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