RAM To Sponsor Latest Brazilian Rodeo Event This Weekend:

With a significant presence of the Ram Truck brand, this Saturday and Sunday (August 29th and 30th), the Barretos Pra Semper will be held LIVE from Parque do Peão de Barretos in São Paulo, Brazil. Without a public audience, the arena will host the Barretos International Rodeo, featuring the CNAR (National Rodeo Confederation) along with a  celebration of country music shows.

The winner of the rodeo will win a brand-new 2020 Ram 2500 Laramie Crew Cab 4×4 powered by the legendary 6.7-liter Cummins inline-six-cylinder turbo diesel. The Ram 2500 is the largest, strongest, and most sophisticated pickup offered in the Brazilian market. The LIVE broadcasts will be carried out on the Festa do Peão de Barretos YouTube channel for both the 29th and 30th. Singer Gusttavo Lima will highlight Sunday’s event.

The Ram Trucks brand’s participation in the largest and most traditional rodeo in the country already has a consolidated history. The first time was in 2008, when Almir Cambra, an ambassador of the Ram brand since then and one of the greatest announcers in the sport, drove the Ram 2500 for the first time at its launch in the Brazilian market. 

“I was the first to drive the Ram 2500 at the Barretos arena and in 2009 I traveled the three-drum competition with the truck,” says Cambra. “It drew a lot of attention at the time.”

At last year’s Festa do Peão, Cambra also “invaded” the rodeo space with the new 2019 Ram 2500 Laramie, when it made it first public appearance in Brazil.

Now that the Barretos Pra Semper lives on, the announcer intends to repeat what he did in the Stars of Arena Series earlier this year. “I want to narrate at least part of the competition from the top of Ram’s

The event begins at 5:00 p.m. EST (Eastern Standard Time) on the Barretos Pra Sempre YouTube channel.