This past year and a half has been an odd one for the automotive industry. Last year sales took a sharp nosedive at the beginning of the COVID-19 pandemic but shot up shortly thereafter. The automakers couldn’t catch a break, though, as they have been dealing with a shortage of semiconductors used to produce many electronic components in modern vehicles.
While both Ram and General Motors have changed up option packaging or removed some features from their lineups, allowing them to maximize available chips, Ford seems to have been hit the hardest. The F-Series is the perennial best selling in the full-sized truck segment, with Ram and Chevrolet jockeying for second place over the past few years. There have been many viral photos of lots full of F-150’s and Super Duties built but awaiting completion due to the chip shortage, and it definitely hit Ford hard this quarter.
Ram was the biggest winner in Q2, sliding into the first sales spot for the quarter. Ram sold 164,232 pickups, compared to 117,448 during Q2 of 2020 for a 40% gain. Chevrolet trailed by just over 2,500 units with 161,706 Silverados sold, up from 120,744 a year prior for a gain of 33.9%. Ford slid from first to third, moving 158,235 F-series pickups in the second quarter, compared to 180,825 last year, taking a 12.5% hit. GMC saw a large gain, with 75,495 Sierras sold, compared to 53,824 during the same time frame last year.
|Sales (U.S)||Q2 2021||Q2 2020||Change|
The Toyota Tundra took a 9.2% hit selling 24,731 Tundras during the second quarter, compared to 27,222 last year. Nissan’s Titan was up 59.5% over Q2 of last year, and while that might sound impressive, it is a difference of 3,849 trucks sold. Nissan Sold 10,313 Titans during Q2 of 2021 compared to 6,464 in Q2 of 2021. Toyota has shown a photo of the 2022 Tundra and is expected to do a full reveal on the truck soon.
Through the first half of the year, Ford is still in first place overall, selling 362,032 F-series pickups, while Ram is comfortably in second place at 313,068 pickups sold, a gain of 27% over the first half of 2020. Chevrolet is in third at 286,410 sales, followed by GMC, Toyota, and Nissan.
|Sales (U.S)||First half 2021 sales||First half 2020 sales||Change|
Q3 will be an interesting one as Ford has secured a supply of chips to complete the aforementioned trucks built and awaiting the semiconductors. Conversely, GM has just announced they will shut down Silverado/Sierra production for a week due to the shortage. Will Ram be able to hold off the Silverado and keep the second-place spot for 2020? We will have to wait and see.