AnthonyRI
5thGenRams Vendor
There are TWO separate issues/questions here, and they’re slightly related. This may be more information than necessary but y’all seem to really like getting into the nitty gritty, so here goes. I’ll try to share as much as I can without
ORDER PRICING VS INSTOCK 90% of the time, ordering from Mark Dodge gets a better discount than taking an instock unit. In this particular instance, RAM has reversed the incentives so we actually get a known amount when the vehicles ship, rather than sell. This is what allowed us to move from the standard 11% discount to what averages out around 14.5%. We’re predicting our incentive pool and spreading it on the orders. They’re putting the dealers in charge of where to spend the incentive money, instead of pigeon-holing us into better deals on Bighorns than Limiteds, we can make our own mix and add it to our dealer discount in a way. It’s pretty sweet for us since we’re ordering in advance, not dealing with rotting stock on lot – we now have a little more control. You’ll still see occasional tiered smaller rebates from RAM as well but the lion’s share of the $ is going into this “stock & promote” program.
Now on TOP of that, Ram this month put out another incentive for these coupons that are distributed THIS month but must be USED this month by the dealership. We get a certain # of them, and when they’re gone the online pricing will be back to normal ranges, which were about the same as orders for the month of May. This one was pretty aggressive, I think most of the time it will be a bit smaller, but it will drive some volatility to instock pricing. We’re going to try to order and have plenty of instock units to choose from, but keep in mind that the pricing on instocks is NOT lockable, it’s either sold or it’s available – and the price online may be slightly off from one day to the next with these changes. Literally these are coupons, and we have a certain number of them – that expire July 1st and were initiated today.
ORDER PRICING VS PRIOR ORDER PRICING this is just a function of Ram changing the pricing and the rebates at the same time, take a walk down memory lane and you’ll see that this particular build is better off today than when the 21% was active.
We can’t count the people who got the 21% and the price drop, because that was only 4 days worth of ordering by sheer luck, nothing what we knew about or advertised.
This Build if Ordered Mid-February through March 5th
(when everyone was posting about 21% off, because of the combination or Ram rebate and dealer discount)
https://hdrams.com/forum/index.php?threads/21-off-ram-hd-orders-from-mark-dodge.15939/#post-298351
MSRP $92,465
Dealer Discount 11% -$10,171
Ram Rebate 10% -$9247
Doc Fee $425
Temp Tags $4
Total before TTL $73,476
This Build if Ordered March/April
(when the 21% went away, because RAM dropped the actual MSRP)
https://hdrams.com/forum/index.php?threads/2024-my-hd-pricing-update.16608/
MSRP $84,335
Dealer Discount 11% -$9277
Ram Rebate -$1000
Ram Coupon -$1000
Doc Fee $425
Temp Tags $4
Total before TTL $73,487
This Build if Ordered Now
https://hdrams.com/forum/index.php?threads/mark-dodge-big-changes-to-discounting-sold-orders.16921/
MSRP $84,335
Dealer Discount -$12000
Ram Coupon -$1000
Doc Fee $425
Temp Tags $4
Total before TTL $71,764
