I think the biggest difference between Ram and Ford here is that the Rebel is a new trim, where as the Tremor is a package option. I think there may be a group of OEM guys that value the combo for sure, and
@jetrinka you bring up a good point about that, but overall it's nowhere near a power wagon. I just don't understand why these aren't line item options. I mean you could surely package this together instead of the off road option that currently exists right? Like, the current off-road package already has the shocks, and at least one skid plate, you're basically adding a second skid, rear locker and tires? You can keep the winch as a separate line item for the hemi only trucks and boom done.
I think they also really messed up with 33s on 20s. The tremor seems to hit a great sweet spot in that you're not giving up any payload, but you're gaining all the off-road goodies (rear locker, front limited slip, shocks, 35x18s, skid plates, and even a level). I assume the Rebel is Rams answer to the Ford Tremor, and honestly I find it seriously weak. I think they spent too much time focusing on the branding and not enough on any serious value for the thing.