I didn't order my truck, I bought it off the lot. I didn't like the idea of signing up to order one without knowing what the sale price would be at the time of order. I kept getting "We don't know what deals Ram will offer in a couple of months when the truck comes in" and "We are at MSRP now, we can't offer any current Ram deals because they'll expire before the truck gets here", and so on, from multiple dealers.
I found one I liked on a dealer lot about 70 miles away from me, made an appointment, and went to look at it. After the test drive we started looking at numbers, and I told them what I was willing to pay. MSRP was ~68K, with 1.9K of dealer add ons for total price of ~70K. Sale price we agreed on was ~65k. I have no clue what "deals", "programs", etc they used to get down to 65K, and I don't care. I told them I don't care - I'll pay 65K for your truck you have priced at 70K. Make it happen or I'll go home. They made the deal, and I'm happy with it. 5K/70K is ~ 7% off, FWIW.