Went to the Chicago auto show this weekend and saw an F250 Platinum, Sierra 2500 Denali Ultimate and ATX4, and 3500 Limited (they didn't have a 2500 in the Limited trim). Between the three, the Ram was by far the overall best look and feel, both inside and outside. I will say, for the price, not having access to some of the things you can get from the other guys (massage, night vision, passenger memory, rear ventilated seats, etc.) is a little bit of a bummer, but dollar for dollar (even at max dollar) the Ram still presents as a much better value.