Should Dodge And Ram Ever Reunite? I Asked Tim Kuniskis Directly

[redriderbob]

Should Dodge And Ram Ever Reunite? I Asked Tim Kuniskis Directly​

A Straight Answer From Ram’s Boss On A Question Fans Won’t Let Go​

In 2009, Chrysler Group made one of the boldest brand decisions in modern automotive history. Under the leadership of then-CEO Sergio Marchionne, the company split Dodge into two distinct paths. Dodge would become a car-focused brand, while Ram would stand on its own as a dedicated truck and van brand. At the time, the move caught much of the industry off guard. Trucks had worn Dodge badges for almost a century, and the idea of separating them felt unnecessary—if not confusing.

I had the chance to sit down with Tim Kuniskis at the Detroit Auto Show last week, and I asked him directly what so many fans have been asking online.

Should Dodge And Ram Ever Reunite? I Asked Tim Kuniskis Directly - MoparInsiders

Explore the question: Should Dodge and Ram ever reunite? Insights from an exclusive conversation with Tim Kuniskis.

moparinsiders.com

 

[redriderbob]

Make sure to leave your opinion below or in the comments of the video. Tim is interested in hearing what the people think.

 

[Gren71]

I think his tim’s point in the video is sound. They “could” but they’re already synonymous.

I get they’re that way because they were originally under one brand, but at the end of the day it wouldn’t drive up business or improve the company in any real way. im honestly not bothered by them being separate entities…that way ram can improve and change itself independently of whatever Dodge is doing

 

[HD Ram Dude]

IMHO Ram should remain distinct from Dodge since as of late the “Ram” brand (not “Dodge Ram”) has distinguished itself with excellence, innovation, and extremely competitive in the truck market/segment. Why dilute that?

 

[mdsonofthesouth]

Keep them separate. Dodge has switched to performance, ram with reliable service vehicles. People still refuse to call my truck anything but a dodge ram despite the separation 17 years ago.

 

[Bighoof]

Leave as is. Why spend a ton of money rebranding with no real gain of any kind.

 

[SolidAxleorBust]

I vote separate. Dodge is so heavily connected to extreme unreliability to this very day...and muscle cars. Ram is Good Looking, Tough Trucks and the first Chrysler brand to begin to get a handle on reliability in history. Don't mess up what is working.