2020 Laramie Limited 2500 Crew Cab
MSRP - 83,815
Price OTD - 78,400
Damn that seems really good.
I am in York, PA. I have been checking with local dealers in York, PA and a couple in Maryland for a 2021 Ram 3500 Limited.
Best offer I found was a dealer in MD who was going $2,500 below invoice (Holdback is $2,467). So, they were digging a bit down into the price. This does not include any additional rebates/incentives at time of delivery.
I wanted to give the business to my local dealer a mile up the street, so I worked with him a bit on price. I couldn't get him to go all the way into the HB like the guy in Maryland, but, got him within about $750 of what the Maryland dealer offered.
I did not want to beat him up and play too many games, walk out, all that stuff. I just wanted to get it done.
They offered me $14,000 trade-in on my rusted smoking 2007 Ram 2500 5.9L Cummins, so I felt that the trade-in value was more than fair. What they do with it after, what they sell it for, I don't care. That's their business.
It shows $14,250 on the trade-in. That was the extra $250 I "talked off" the price of the truck, but put on the trade-in instead for whatever reason.
$83,920
-$76,543
----------
$7,377 off, or, 8.7% off MSRP, plus whatever rebates/incentives are available at the time.
If I took the $2500 under Invoice deal from Maryland, that would be 9.7% off MSRP, plus any applicable incentives/rebates at time of delivery.
FWP = Factory Wholesale Price (Invoice)
FFP = Friends and Family
HB = Holdback (3% of MSRP)
EP = Employee Pricing (5% under invoice)
