15% off MSRP was my sweet spot, but that's hard to get to when ordering a truck. I settled with 12% off MSRP & any rebates on delivery to get the order going. It helped it showed up on the last day of the month and dealer gave me an extra $1,750 off to take it ASAP, ended up at 15% off on delivery.
So in your case, try to get them down to around 54k. This is how you do it.
Call up Kim Sims @ Superior Dodge Chrysler Jeep RAM - Sales: 501-229-9336
Superior Dodge Chrysler Jeep Ram of Conway does business honestly, from your next new or used vehicle and even for commercial vans or truck sales. Book service or shop today!
www.superiorfivestar.com
She'll probably be the one answering the phone. Tell her you would like to have a build priced out. Give her your info and the truck exactly how you had the other dealer build it. She will email you a deal in less than an hour in your email box. It will be about 2k lower than your dealer gave you. Take that deal to your dealer and tell them they need to beat it by 1k or your are going home to order it through Kim. I was 100% set on walking if my dealer didn't. You've done all the work, they will still make something during the loan/trade-in deal. This is the best way to get a fair and confident deal. Hope this helps.
-cb