I have confirmed with Mark Dodge that the winch is a $2500 option and the 20" wheel option is required so if you want a winch the Rebel is currently $1200 more than a Power Wagon when equipped the same. Without the winch it's $1300 less than a Power Wagon. For me at least this makes the Rebel a complete disappointment and I would only consider it if you want a diesel in a truck that has PW looks and a locker or if you want the Limited interior with a gas engine because the level 2 package covers that and you can't order a Hemi in a Limited right now.