That's where I wonder where their loyalties lie. Are they recommending 10W-30 because MPG? Or because it will adversely effect durability to use 5W-40 in warm comparatively.
I give a rats about MPG. Durability all day. It's interesting that they recommend a 5W-40 and not a 5W-30 in the cold if the lifters were sensitive to thick oil (15W-40).
Also, the people with gummed up engines running 15W-40 that we've seen in the voided warranty posts on FB are technically running the same as 5W-40 if it's not a cold enviro. They are both 40 weight at 100 C. Maybe the gummed up warranty voided engines had conventional and not synthetic, or they all were from cold climates where the W (winter) rating took over.
I dunno, not smart enough for this. I do know that MPG marketing/CAFE drives a lot of engineering decisions though. The reason the 5.3 Silverado uses thin 0W-20 is because of the super small oil passages for the cylinder deactivation to work, not because the engine wears less or is protected by it better.