Does North America Need A Modern-Day Mid-Size Dakota Pickup?

[redriderbob]

Does North America Need A Modern-Day Mid-Size Dakota Pickup?​

Should The Dakota Nameplate Return?​

As the full-size pickup market continues to grow in size and price, automakers in the United States are offering more choices than ever before in the mid-size pickup segment. Manufacturers like Chevrolet, GMC, Ford, Nissan, Honda, and Toyota, are about to be joined by new all-electric options like the Rivian R1T and Alpha Wolf. But where is the RAM brand?

Does North America Need A Modern-Day Mid-Size Dakota Pickup?

As the full-size pickup market continues to grow in size and price, automakers in the United States are offering more choices than ever before in the mid-size pickup segment. Manufacturers like Chevrolet, GMC, Ford, Nissan, Honda, and Toyota, are about to be joined by new all-electric options...

moparinsiders.com

 

[Epsilon Plus]

Yes. As long as it doesn't look like that. Then again, would anyone buy it?

Colorado lit the fire then dropped to third place after a few years though. That's a tough market to pull people from due to Tacoma. It outsells all others 3 to 1. RAM is probably content selling 1500s at this price point. They don't have a huge loyal following ready to take back a nameplate that was firmly 3rd place among the Big 3 since forever.