Since stellantis builds the transmission on their own as a torqueflite 8HP75, it’s their bat and ball on what they want to recommend for service. If there’s any powertrain warranty, or a max care warranty, I would be leery about changing it, because if there was a transmission warranty claim, I can see that leaving the door wide open for them to say “service is not required, looks like someone tried to service this, and didn’t do it right, and that’s why there’s transmission issues- claim denied”.
As far as the fluid, ZF has their own, which is rebranded by whatever vehicle manufacturer uses it (mopar part number, etc), and they’ll never certify another oil manufacturer’s product, making people feel like that’s the only fluid that can be used. Valvoline Max Life exceeds their fluid specs, and most people use that, and there’s eco diesel hot shot drivers that are using it for 500,000+ miles.