The Story Behind Ram’s Center Console Easter Egg:

[redriderbob]

The Story Behind Ram’s Center Console Easter Egg:​

Why Do Those Measurements Exist?​

When the 2019 Ram 1500 launched back in early 2018, it became the benchmark for durability, technology, efficiency, and comfort with components never before offered in a pickup. But like many of the former Fiat Chrysler Automobiles (FCA) vehicles, the fifth-generation Ram 1500 features “Easter Eggs” hidden around the vehicle for its customers to find around the vehicle. The practice started with the Jeep® brand and has since moved to other brands. Product Design Office (PDO) designers incorporate them because they are fun and relatively easy to include in the design process of the vehicle.

The Story Behind Ram's Center Console Easter Egg: - HD Rams

When the 2019 Ram 1500 launched back in early 2018, it became the benchmark for durability, technology, efficiency, and comfort with components never before offered in a pickup. But like many of the former Fiat Chrysler Automobiles (FCA) vehicles, the fifth-generation Ram 1500 features "Easter...

hdrams.com

 

[Whitewolf]

i've been wondering about that since I took delivery. Not sure I'd ever use any of it.

 

[TXLIMO]

I had just thought that it was there to appeal to the contractors out on the jobsites for quick reference. That would have been my guess.

 

[Brutal_HO]

There were other Easter Eggs discussed in this thread:

Every HD has at least one other depending on options.

75 AE Power Wagon Easter Egg?

I haven’t seen mention of this little divider at the bottom of the center console so I thought I’d ask. The first pic has the divider in the up position. These must be some legends in the Dodge Ram world but I’m not familiar enough with the lineage to identify the models. A nice little hidden...

hdrams.com

 

[Nick]

Got that in mine . always wondered about it . Now Know !