It's not about making more money. An oil change is a losing situation for the dealership. They are hoping for more work based on the inspection they perform.
Keep in mind, the manual is a general baseline. If you use a diesel pick up the way it was intended, a 15k interval is a horrible idea (again, in my opinion).
We put stickers in certain Equinoxes at 3k mile intervals. I always tell my customers this is what we suggest but you are free to do whatever you'd like to. I even offer to write them a new sticker if they don't like it. Most of them appreciate not having to replace their rear main seal when it gets cold out...
If you have any doubt in your local dealership, find a different dealership and try to build some trust in them. More importantly, find a writer or manager who has their head screwed on straight and is truly looking out for you. I promise, we are out here.