Thats my confusion too. Koons is around 12-13% off sticker at the moment (per my bad math). So even under invoice they're making $3-4K I guess...I am not complaining about a company making a profit by the way....just trying to understand what they're talking about because its a confusing business. In my business INVOICE is what I paid my vendor. BELOW INVOICE is nonsense because I have bills to pay after the sale. HOLDBACK is what my family takes from me.But what if dealers are selling for almost 12% under msrp like MD ? I’m sure they are still making money, not as much , but make up for that in the volume they sell.


